This month's Vlog is asking - is the "Equipment Availability Service" gyms offer their customers the Holy Grail of the gym industry?

Whilst many operators do not view supplying equipment to their gym floor customers as a service, in fact, by definition, if customers are paying to use equipment, that they themselves do not own, this is a service.

This is a service level metric that can in fact now be measured, and therefore managed, and our evidence, supported by others, is that it is the single most important 'service' gym customers are buying, directly affecting customers satisfaction, retention and growth - and is possibly the Holy Grail of the gym industry.