Innovation within the Health and Fitness Industry
Last month's Video Blog created a bit of controversy with one of the criticisms leveled at the 'Pull' Model being that it would stifle innovation and new products, as customers would be unable to 'Pull' new products onto the gym floor.
Indeed innovations would need to be 'Pushed'. However this does not lessen the need for measurement and review.
This month's Video Blog is on how operators can use a new methodology aimed at helping innovators innovate more effectively by a fellow called Eric Reis in his book 'The Lean Start Up'.