Push and Pull Trends in the Fitness Industry
Many gym operators are confusing equipment 'buying' trends with customer 'usage' trends, and buying equipment that does not get used - Functional Equipment being a prime example.
Now that we are measuring customers' usage of equipment, operators can respond to customer 'demand' trends for the first time - A huge increase in Free Weights usage, and a huge increase in Females using Free Weights being examples of this.
